Updated: Mar 7
Thank you. Okay, so let me just quickly, make sure I'm set up. And so anytime I do a talk, I really try to bring value to all the people who are here. So I really just hope that I'm going to bring you value. So today's topic is going to be about dream feel, plan and do but before I I start off with Polly should give you a little bit of context of who I am.
Okay. So one of the things that I often wanted to sort of start off with is kind of give you a little bit of background history, what it is that sort of qualifies me to maybe stand here in front of you. So I'm a father. That's my little one. That therefore it makes me a husband. And with that, I'm a basically a student of building brands and businesses. Okay. I've got a number of them under my belts, and there are a few more there that aren't actually registered businesses. You know previously before starting to build real brands and real businesses. I spent a lot of the time in sort of the merchant space, pre registering businesses, but those ones are all registered. One test if you graduate with a degree in kinesiology finished a co op there, in high school, I did a Junior Achievement program. And it's nice to see that that's continued on in BC. And its continued to thrive really well and helps people in high school to be prepared for the business world. But most of my education comes from the school of hard knocks.
So that's real life, things that you come across as a business owner that no business degree could ever teach you. And so what I've built is an 18 Plus, it's going on to the 20 years now. 18 year old plus business to six figure businesses, okay, three award winning brands, two teams in two different type of industries. So one is under current industry, and one was in the health and fitness industry, community that led to monetization so those people who start communities generally like A forum or whatever don't really know how to monetize, we were one of the few that were able to monetize that. And a big chapter was in the brink of meltdown. And I brought it back to health in one term.
But I have had losses, the losses are great. So I've had three failed ventures. I've lost 30,000, in one venture alone. $10,000 was wasted on a failed website. $7,000 was wasted on SEO, which wiped me clean off of Google for two full years. And it was really hard to come back to and then over $20,000 in staffing errors in the course of business, so you know, as much as I built it last, and I think that gives you just a little bit of context that it's not, I'm not here to sort of just toot the horn, but I want you to make it relatable so that when I'm here, I'm trying to help you overcome problems and things that you guys are facing every day in your business, that I have context in that okay. I have survived two economic downturns once in 2010 and was in 20 17 both are not very great years in Vancouver particularly and in some cases the stock market sort of followed suit. I've seen five industry shifts okay in my one industry alone so in in the current space where we do production, and video and photos, I've went from film to six megapixel cameras to 12 megapixel cameras to today's cameras are,
I've also gone from 1080p to 4k, and each time you do that, that's a lot of money. So, you know, over half a million dollars worth of equipment has been bought, purchased moved least and so you know, there's a fair bit of money that sort of kind of goes through that and gives you an idea that I've weathered a lot of different ups and downs in my market, as well as within the industry. I've seen two partnerships collapse into different ventures, and I've done one business where I bought out my partner, okay, so there's sort of a vast array of things.
The portfolio of client I have, it's fairly vast, some of them you may know some of them are very local. Some of them are agent National. And I'm very fortunate to have been able to work with many of these companies, some of the ones that are sort of most prominent, or maybe the Canadian Red Cross Tiffany Circle, BDO, which is a local accounting firm Langara College. Some of you guys may know Sotheby's, and or Bosa properties. So some of those are our clients and some of the things that we hold as a portfolio. We have a window, we have won awards in multiple categories and multiple industries and multiple avenues.
So more so just to let you know that it's about not only building a brand, but building a brand that has a reputation. But at the end of day is not what I do. It's what I want to help you achieve, okay? And that's what's really important to me is the reason why I'm here is really I want to help you guys get a leg up, do something that is going to make an impact and make it valuable for your Life dreams and goals, whatever that might be. And so the reason why I try to do it, and I do this in all sorts of spaces, is because I like seeing people succeed. It makes me happy, it generally does. Like when I see somebody doing something that is doing well for themselves, I'm genuinely happy for them. And I think that is one of those weird things that like really just kind of turns my crank, I really like doing it. And then on the other half, it's because the game is really set up to lose. The statistics are staggering as a small business owner, okay? Less than 5% will survive past five years. And that's just the Canadian statistics. So if that's the case, then you're technically set up to lose like, starting it. You know, you have these grand dreams or, you know, everybody sells these courses and things and tells you that you're going to be this amazing person. And that's not necessarily true because there's so many variables that go into it. And it's really heartbreaking to see people who really are passionate about what they do, not being able to succeed. And then watching people who shouldn't succeed because they're just really shitty people making heap loads of money on the backs of others. And so for me, it really is that balance and because the game is so, so deeply set up for the small people to lose, I desperately want them to win. I like the underdog. So like, if you have like the really great team on one side, and like the small entrepreneurs, a little team, I'm going to for the whole team, and that's just sort of how I roll. And I think that's, that's really sort of context because at the end of the day, if we can win together, it just be so much better. So with that, I'd suggest that you maybe you could follow free all the other content that I'd go through is free on Instagram TV, so you guys can go ahead and follow us there and I will show you that at the end but I'm going to go into my action presentation, which is this. So, like I said, I want to talk about the dream feel, plan and due process. And I think it's really quite important if you're out setting goals for the end of the year and for next year, because when it's written, it is real. And I think this is where a lot of people go, Oh, it's in my head, I have it in my head. You know, I know what it is. And when you know what it is in your head, it changes. It changes. If you don't tell anybody, you'll write it down to changes. And that's the funny part. It's like, Oh, I said, I said, $30,000 was my goal. Maybe like six months later, maybe that was like 20,000 like, and you just try to convince yourself because it's not real to you, right? And I think that when you write it down, you have it physically there in front of you. You see it every day. And it starts to eat away at you because then you kind of go Oh, it's there. And like maybe if you're living with somebody Your partner sees it in our office, everybody has one beside their desk. And then I have this massive one that I put out in our family, like in our bedroom, so that like everybody sees it. And so everybody gets to poke fun at it. And I think that's really important, because it just keeps me accountable. It's sort of like, so like, how is the weight loss going? And it's like, yep, gotta keep on it. Gotta keep good, because somebody else is watching. It's just the accountability piece, okay. But the first thing we want to do is dream. And so I got handouts for you guys. And we're going to do some exercises. And we're going to kind of discuss it together because I think it's important because as everything I just said, if you don't write it out, it's not going to happen. So Thomas, you're not you're not immune to this either. So you're going to do it just the same. And if the other person comes, you can just kind of follow along. So the first thing we want we want to do right dreams and dreams are important. Now the more specific the dream, the better it is. And the reason why is because when you start to imagine it It starts to become real, you start to develop keen emotions to it. Okay? And so what I want you to do is I want to take a look at the first couple of them. And these are just really surface level questions. I mean, if you want, you can go extremely deep if I do coaching with people, as I've done with some some people, we go very, very deep. So I want you to answer a couple of those questions up top there, put your put your thinking hat on, you know, what would you do for work? Would it be where you are now? Would it be something else? Do you want to open a business? Do you want to get out of this industry altogether? It doesn't matter what your answer is. But what if you had a dream? If you had to live out your perfect life? What would that look like? Okay, what would what job would you have? Then after that? How much would you make per month okay? So and there's no absurd number, okay? You want to make $10,000 a month, you can write $10,000 months. You want to make $100,000 a month, put it down? Okay, it's important. What car would you drive I use this one. That's an easy one. Because most people can imagine their car. It's the same car that you look at every time you drive down this, oh, that's such a nice car and you keep going with that car. And every time you see the car, you just kind of lust after it for my wife is a Tesla, right? strives by like the Tesla x. And every time she sees us over and over and over and over again, and it's like something that's just emblazoned in your head. So what does that for you when you drive down the street? Or you're in the parking lot? And you always look, it's always the same car? What car is it? What color is it? What is the seats are the leather, right? So the Sport model, is it a blue cars and a white car? Okay, so I'm gonna write things like that down. Now, what does your house look like? You want to be a big house, a little house? You want to be an apartment? Do you want to be beach side? Do you want to be mountain side? Do you want to own something in Cole harbour or do you want to be up in the British properties or do you want to live out in the country and have a courage Where do you live? Maybe Vancouver isn't where you really want to live. Okay, so we're gonna fill those two. And then what do you do in your spare time? Like I know we're not talking like, like, just reading but like, like genuine hobbies, things that you find deep passionate. So if you're a sport junkie, what type of sports are you doing? Are you going up to the mountain every week? You know, if you're playing badminton, are you playing badminton every day? Every week, like, you know, are you knitting, playing video games, you reading you know, whatever it is that you can see as you know, part of your life. And then think the next one is probably my most important one. The one that I feel will bring you great insight to what your life will look like is the top five people gave the top five people you would spend your time with So when you have answers for all of them, put your pen down, and we're going to go and ask a few questions. This forces you to do it. Because you don't know what I'm going to ask you the question. And if you don't really know right now, you can put something basic, just start somewhere. And this is the real key is because a lot of people forget to dream. When you're a kid you dream. You dream of being an astronaut, a superhero. Whatever it might be, as you age, what happens is that disappears, that creativity disappears, that drive disappears, because you realize, maybe superheroes don't exist. Right? And it crushes your soul. You kind of kind of as the world shits on you and tells you you can't do this you're not good at that the you start to shrink, and your dreams start to disappear. And the problem with many people is because they don't have dreams anymore, that they start to fail, they just kind of float by. But the people who excel have dreams and sometimes you just need to awaken it by thinking about it by giving you a space to think about. So it's really important that you do this and afterwards like after you guys take these home, I hope that you guys will flush it out and in full and write your own little thing. Create your own little vision board because that's really what's what's the powerful piece of it. Okay. So everybody got something written down in each one. Okay, so we'll start off with Thomas because you know, Thomas is the lead cat here. Share with me one, one of the things that are in your dream okay. The top floor, the highest with manatee Well usually it's just no need to be sort of fancy just a small but as this house needs to be walkable distance to like, grocery stores like convenience, so city life so that's why related to the second question Where do you live as I usually I will choose Richmond. Yeah, this is pretty much my things that I like to do. Cool. Excellent, excellent. And then we're going to go to why don't we go to you I would like to open a cafe. That's something that I've always wanted to do ever since I was young. I kind of have an idea what I might want to look like and where am I want it on the corner of the street kind of thing. And I think that kind of leads to like, hopefully with the opening of a cafe. I'll be successful on I'll be able to bring in income then I will my dream house will be a rancher it doesn't have to be by just a small rancher because I actually don't like levels and houses. No basically no nothing just a rancher have a front yard backyard So then my kids can run around when I do have them. It doesn't have to be right on the water but it can be near a water like a body of water laters lake or ocean so then I go walk down it I think ideally, I would like to live in the Okanagan by that time. That's where I would like to maybe settle down is the water Yeah, you'll find wretches, they're good. That's excellent. Excellent. And so don't be afraid to keep flushing that out. What is the rancher look like? What does your business look like? Is it going to have like stools or is it gonna be like a small cafe is going to be like, like rustic again but cats There are you going to like there's so many varieties of stuff out there and the more that you can grasp on to it like your cafe is it can be a food cafes it can be coffee shop, like what is it going to be and the more that you can dig into it the more that you can start to see it feel it you know the stronger that desire is going to be and I'll get to it a little bit later so how about yourself as a excellent patio deck yeah you have a spiral staircase in the middle years are you gonna have to like the streets exacts anything I'll do as long as it's downtown right was making good money. Okay. So when you say downtown Are you thinking English very eco harbor you like are you thinking the Yaletown section of stuff He's tasty, woodwinds building English Bayside Excellent. Excellent. Cool. Excellent. Excellent. Excellent. For the other part of the party Got it. Got it. Okay, and How about yourself? You can start filling that in because I she was yes I think your time go ahead. Yeah, yeah. Yeah. three stories the basement would have like a mini gym and living room on the floor on the main floor and then upstairs I would still be self employed. This dude life insurance investments. How much money are you making? What are you talking six figures more than six figures. Seven be real this is dreaming. This is fun that don't have to be realistic but that's the fun part about dreaming. Okay, so this is what I really want to hammer home what you're trying to do is you're trying to be realistic so that I could get there but I want you to dream and dreaming does a few things because but dreaming actually does is a Prime's the brain for receiving. Okay? Because if you're if you're already thinking hard about it and trying to knock your dream down because you think it might be outrageous or that you think when you say it out loud, you'll have like, Who would have guessed a person who owns a electric like a battery operating company. Who makes cars that are electric? would want to put a person on the moon. And everybody would have thought he was crazy. But guess what? One of the largest IPOs he did it. Elon Musk, right? same person who everybody in the car industry said you can't build a car like, like from scratch all over again. And he did. He built it from the ground up, he built it from the battery, because everybody else thought it would be too expensive to reverse. And so they just use whatever they had to reverse engineer the battery in it. But he built it from the battery up and so he just killed everybody. So don't be afraid to dream. Right? Because dreaming really it Prime's, the brain for receiving. It'll help you visualize, because every time your brain tells you to stop, you stop like, you stop visualizing, because you you are already killing your dream inside you. Right. Because you fear somebody will laugh at you. You fear that other people will judge you. But if You fear it, then you will already have lost the game. Because you don't think it's possible. You've already killed your own dream without ever trying. Right? So dream big, right? And as we go along, we're going to see how we start to work and chip away at that dream. Okay. So now give me a little bit of chance to write down so you're going to tell me, where would you like to live? And she's so into it. Like, where would you like to live? Yeah. New York. Excellent. Okay, so you like to live in LA? Got it? La San Francisco. Okay. Yeah, maybe not San Francisco's a little windy, but you know, okay. So yeah, so let's say La. Okay. Would you live in? Are you living in a house? a condo? Malibu penthouse. So yeah, so you don't want to do yard work either? Yeah, yeah. At that point, if you could wind up You can you can get a big house and just have landscapers. That works too. Okay, cool. Tell me a little bit more. Are you gonna be by water? Are you gonna be like more inclined towards the mountain? You know, look, right. So you like easy convenience like everywhere central? Yeah. Okay, cool. Yeah, good. Excellent. Okay, so keep on that like, and, and so here's the fun part. Okay, after you write this stuff out, what I asked you to do is create a vision board. Okay, a vision board is quite simply just a bunch of pictures that you clipped out, print them, Go. If you want a Tesla, go to the Tesla store fun, it's fun, go test drive or whatever. But then go pick up a flyer, cut it up, put it on a board, okay? It's strong. It's powerful. It is it's really really powerful. And, and sometimes if you don't have a picture or you can really actually plane it write it down first. Right? If go through magazines, whatever it might be fine search on the internet, like go on house, house calm, like you find your dream house somewhere in there, right? Take like pictures. And the reason why is again, it's it's visual, it's priming yourself to see it. Because what happens is, is when you see it, you start to you start to develop emotional connection to it. And if you guys have been in Thomas's room, you'll see that he actually has certain things on there, right? So here's the power. Okay, at one point, I wanted to cash a $10,000 check, just a single person a $10,000. Check. And so I wrote payable to 316 Media $10,000. Okay, and I pinned on the wall, and every day for seven years, I saw it, I saw it and I saw it. I go, nobody's going to pay me $10,000 in one single check. In 2012 I was fortunate enough to climb to the very top of Google with the help of with The hub of person that SEO, and I got a phone call. And that phone call came from Procter and Gamble in the UK division and one check, that was $35,000. Canadian for five day project. And that's the power is because you keep seeing it and you keep attracting it. So you keep working hard. You keep visualizing it. And so that weird internal drive this like, Oh, I'd really like to see that relate to see that. And when you come up short, your whole body changes your energy changes. Oh, so so short, right? Like, I remember trying to climb up to $200,000. And the year one year I came to $197,000 and December 31 came and I couldn't find another thing to hit it. And only a week later, I got the other $4,000 on a project that pitched maybe two months back and he was late. But that urge killed me So for the year after, and the year after I kept chasing and chasing and chasing, and finally beat it. I beat the $200,000. Mark, right? And it's because it's weird, you have this weird connection because you've created so much visual context in your brain, that you've now developed this very visceral feeling about what it is that you want, right? And that feeling is super important. Feeling is where you tie in the neurological connections of what it is that you've dreamed about, and put it into a tangible emotion, right? If you want a new car, sit in a new car and think about what that car looks like sit in the car, sit in as many cars as you want until you find the cargo. This is the car I want. Okay, feel the leather, smell it. Touch the steering wheel. Okay, take pictures of yourself in it, and then print one and put it on there. Okay, it's powerful, because all it does is it reminds you every single day That is my dream. That's what I want to chase. But when you go, I don't know I just kind of doing stuff and like, I want to be rich. Well, you know, I want to make money. Well, here's an extra dollar, you're you made extra money like that there's nothing there's no tangible part to it. Right? And so you give yourself the excuse not to pursue it. Right? Is that I want to make more money. Sure, an extra $10 an extra thousand dollars a year. You made extra money, you're happy? Are you not really, you have real dreams, but you keep suppressing it. So right to the dreams down. That's how powerful it is. Because when you write it down, and you visualize it, like it's so so incredible, and it's something that I can't stress enough I think that if you guys I wanted to go get you guys magazines to do here today. I just didn't have enough time. I was running around everywhere trying to do the decade do all this stuff. But I really wanted to bring a bunch of magazines and lay them on the table and that you be kids and just like cut out whatever you want it so I really do think it was that in If you guys could go print out stuff, whatever it might be any changes. Over time, things might change, you might realize you really didn't want the big house, right? Or you didn't want the car or something else, you just and that's okay. Just put the new dream up. Right? It's okay to switch dreams. It's not like, just because you have a dream and you don't get it or you change, it doesn't mean you're failure. It just means that your your maturity levels moved to a different course of direction, but you can still have dreams and the dreams are what makes you alive, powerful, very interested in the world around you. Okay? Otherwise you just get bored. So, like, what happens is you create an emotional connection by having those dreams and you tying it into all of the stuff that you've got, you know, and it's so powerful like I have I've, I've taken it a step further, I don't suggest that you go and do like something stupid. I get in. I printed up a $400 metal print with my dream board on it. All the things that I believe in all the The things that I wanted to serve and every year, on the bottom, I have a picture of my family in the middle, and then all the goals on the side, all of them, and they're written out and full. My wife thought I was hokey. Like, for the longest time, just like this ridiculous. It sits in the middle of the room. It's, it's like this. It's, it's monstrous. It's, it's bigger than this. And it just sits there. And it says, I will and I live by and all these things. And my wife's like, dude, you're, it's just weird. But sure enough, one by one, she starts to see me tick them off. And she's like, and guess what? So she added a goal of her own onto my board. So I have a weight goal. And then she has a weight goal now and guess what, this year she beat it she beat the weight goal. Right? And you know, it's just weird. It's how it perceives right and and at first people might laugh at you if you put in the office. I'm pretty sure some people wonder why he's like a stack of money on in a picture or whatever. But the thing is, is he sees it every day and it just reminds him that's what he wants. That's what he will And if it changes great. The next part is planning. Okay. And so the reason why we start with dream first is because everybody tries to start with plan first. But you can't plan if you really don't know what the end point is. He's like, Oh, I need to make a I need to do better my work, I need to take a course. You know, but then, how often have you heard a person who has done all this great work in one field, and then one day just said, I'm done. And they go be a lobster farmer, or some something weird way off course, that changed gears, because what they were pursuing was a plan, but not a dream. And so if we start with the dream First, it becomes easier for you to plan. Okay, and then we break it down, we break it down. And we make all sorts of webs about how to make that plan work. bite sized pieces, if it's $100,000 that you want to make in a year. What does that look like? How many insurance policies do you really need to sell Right, how many people who are in the financial planning side do you need to have? What does that network look like? How many calls you have to make to do that? Right? How many people you have to meet? What is the size of that? Right? And then you start to realize what you need to do. Then it becomes tangible, right? Instead of Oh, I didn't make my quota this month. You didn't have a strong enough tie to the dream. If you knew what the dream was, and the dream gets worked backwards. You go, Okay, well, maybe open a shop. I need 30,000 $40,000 to just have the equipment, but then I need another $70,000 to have for rent and a six month no sort of runway. Right? So what does that look like financially Okay, so how much you have to save right? In order to do so. And this is the other problem is is if you didn't know you thought was just the dream and you didn't know how to do it. You wouldn't save and then you be like all takes me forever. I was like, I'm never going to get the streaming you just kill it. But if it was powerful enough, you go, I'm going to carve out 35% of whatever I make. And I'm going to bank it. And guess what the long term effect of that is just like what you're telling your clients to do is to carve out a little bit of money, bank it away. And guess what happens as it grows, you get that dream, whatever it is that you are. And so we're just reapplying it from a financial aspects in your world, to your real life, and you're using the real life goals to now break it back. Okay, and this is what's really important. Okay. When we worked on social media with with Thomas, I asked him, What was his end goal? What did you want to see what type of revenue would that mean? How many people wanted to come in? And we worked backward from there, because at that point, I know how much work needs to go into it. And I get to show him the work. And I can show him the work and then he can go, Okay, that's too much work, or that's not enough work, or I could totally manage it, or I don't know what it needs and how much I need to save to make sure it affects, right. Because if you don't have the dream, you can't make The plan if you can't make the plan you can't execute, right? So pick one I would imagine that you guys should pick whatever if it's a house where you want to pick with something small like your favorite car, start with that right? How much does it cost? What would you need to do currently in your life in order to do so would you need to make more money would you need to save more money? Would you need to give up a habit? You know? So take take one item for now and work on that. Okay. So now you guys are making the plan you'll notice that you guys are only put on maybe one path to your plan. So as you're reading the thing, you want to make a massive action plan so that's failsafe not too fancy. So what? What if you couldn't save 35% of your income to go get that car? What could What else could you do? Pick up an extra job. Pick up, one less coffee a day. And so what we're doing is recreating all different avenues so that you have no excuses that if one didn't work, You could go to another one. Like for me when I had weight loss challenge. I wanted to lose 30 pounds. And so I tried, I went down a vegetarian routes. And that wasn't very successful. I went down to a low carb route where we weighed stuff and that wasn't successful. But I didn't stop. I just said, Okay, well, maybe I should do more exercise that like didn't work out really well, because I got busy. And then I wasn't able to do so. And so I didn't stop, I kept going. And I kept finding other ways to do so. And then I came down to a specific diet where where I'm on now, where like, I've dropped 20 pounds, I've been able to add a little bit of exercise. But I didn't stop and that's the thing is is like, Don't keep one like direct path because life doesn't give us direct paths. It gives us all sorts of path. So if you think that there's going to be a roadblock somewhere, make a new, make a new branch move off somewhere. So if that didn't work, what else could you have done to do X, Y, or Z
Right looks like some of you guys are finishing up. So now you notice that in the plan section I never asked you the time frame, right? Did everybody notice that? Okay? How many times have you had a person who told you when you write goals you should have a time frame. Right? three year five year really common six months. I don't believe in that. Okay. The reason why I don't believe that it's because everything changes so rapidly. Okay? What happens today could be gone tomorrow, okay, your industry changes. But what shouldn't change is the dream, okay? Or what shouldn't change is the final end goal of what you want. And it shouldn't matter how long it takes for you to get there. Your journey will be your journey. But as long as you have that clear thing in sight, and you have a plan to get there doesn't matter, right? You're doing it for you, not for the next person, not just not to show off to somebody else, right? Because at the end of the day, the people who do and execute all those things are the ones who are further ahead and people look at them as like, oh, they're heroes, whether or not they just had really good goals, really big drive, and they just executed nose to the grindstone every single day, doing one task at a time. And next thing they knew when they woke up one morning. They made it Okay, it's about small 1% wins. throughout an entire course of your career, so don't put too much emphasis on time, in your in your plan. Know that the plan is flexible. Because today, you might be alive and well and tomorrow you can be hit by a car and you can be disabled and everything changes. So where's your five year plan? Guess what, a lot of that stuff, you could probably still find a new direction to go around. And that's what's important, right? It's being flexible with your mind is the creative aspect of it. Okay, so we're gonna have some fun with this. I'm going to throw you some really big deep wrenches because I want to see how you guys like react to your plan and how you can change the course of it. Okay, so again, I just like to pick on Thomas because Thomas is here. So Thomas, start with a plan. Tell me a little bit about what it is that you wanted to pursue. Sure. So roughly 420 percent down page that means it will save all these hundred 50,200 50,000 pounds. Hopefully I can do it. And I'm actually want to do it as fast as possible. So hopefully I can do it in two years, that means I can save $80,000 per year. In order to do that I pretty much like need to make around $200,000 per year because I know my spending so if I can make $200,000 I should able to save that in $18,000 per year. Perfect. So now we're gonna break that down. Okay, so what is $200,000 a year look like to you? What does that mean like in terms of bonuses, in terms of number of policies or the type of clients that you need to have sign on a per annum basis for your residuals roughly around $4 million investments Plus, you know, roughly around probably around 20 to 30 life cases. Okay. And so if you have that, that original amount, how many clients would that equate to and what type of net worth with each of those clients need to have That's that where you're currently operating. Yeah. So pretty much that I need roughly around 100 clients this year and each client needs to generate roughly around, let's say $2,000 of commissions on need on investments. Okay, so we're going to go without further so you guys listening right you guys following along? Okay, so this is how far we go down the plan. Okay, so now how many people do you need to talk to in order to get that hundred? Yes, it says 300 people the technically have to see, okay, and how often do you have to go out to find these 300 people like, there's only 65 days in a year. So, right. So how many people do you meet a day? Serve? What neither one one person per day or let's say a weekend. You see a five days five, Monday to Friday, I need to see seven people. Cool. And so how do we generate that? So that means usually I free three to four funnels. Number one is through social media to reach out to the people doesn't know, the materials for my existing clients. Number three is for referrals. And number four is actually from others like me, okay? And so now you're in a sort of a managerial role right? You're right you have a team so now they're starting to eat away at your time because they need help they need to get to their dreams, and now you're suffering how are you going to get around that like so that you you don't phase away from your goal? Like what other things can you put in failsafe to make sure that that happens for you? Yeah, so this is what we're doing right? So because it it will eventually happen, right? Because if it was smooth sailing and It would happen to everybody. And so what we want to do is find the roadblocks, all the things that could possibly stand in your way to do it, and how are you going to overcome it? It just makes you pliable. We're not saying it will happen. We said, What if it does happen? Because a lot of times when it does happen, it takes the wind out of your sails. And us kind of go kiss the dream Goodbye, right? And happens to so many so many people. Right? And this is why it's important. As we go through, you see how far I dug down and he had a number, like a lot of people don't even have that. Right. But then the reality is, is now he knows it's like he needs to see almost two people a day. Almost right to get that number, right. That's a lot of time with me. When I see his wife, right? Family, there's lots of other things, right? So how do you expedite that, right? Or how do you amplify that? Maybe that means that he has to go to a new tier of people, instead of the people that he's working with now maybe net worth is maybe $500,000 a million dollars. And you might need to find people who are worth three or $4 million each, and where you're going to find that, right? That's how we figured out how to get to the goal. And we don't need the timeline. Because as long as he knows that that's where he's got to go. When he reaches that plateau. A new one's gonna show up. Right? Humans are funny that way, right? When you get somewhere you had a goal. How often do you go? I wanted another goal, right? You just stretch for it. Right? You like you get your first car. I'm super happy with my car. Five, six years go by title my card. The next car is nicer. Guess what? You get the next car or like your first coach purse, right? You like Oh, it's so awesome. Then you start to like, product versus are kind of nice. Right? And then Chanel purses are kind of nice. Right? Her best purses are had a nice, right. And you just move does. That's the nature of humans. Right? So what we're saying is that That's why there's no timeline. In it, it's fine. The goal, move to the goal. When you get a new goal. You make new goals, make new things, things that are bigger than you even dreamed of now, which would be awesome. Right? Okay, so we're going to go to the next one. How are you? Sure. That's okay. We don't have to. We don't justify, okay. Remember, this exercise? Whenever you do it yourself. You don't justify it to you. You don't justify it to you, or justify To me it's just dreaming as just planning. Okay? You don't have to feel like oh, because like, I'm new at it. It doesn't matter if you're new at it. Right? Because what happens is when you believe it, when you drink your own kool aid, and you're really amped about it, you will be unstoppable because you now have a feeling a connection to it, right? Doesn't matter. Nobody gives a shit. You shouldn't have to give a shit about it, because other people are just going to put you down because they don't think it's achievable. But guess what, one day it's gonna happen usually will fuck you, right? Because there's so many people in the world have done the same thing, that that's how we get to the world we are today's because somebody was willing to say, Well, fuck you, you don't believe me, I still think it will happen. Next thing you know, we have people on the moon coming, right? So, you know keep going $5,000 a week then I would have more number of clients. Because I think just on my own, I wouldn't be able to reach out to so many people but if I do, but if people do think of me when they think about insurance, because they do reach out to me then it kind of makes perfect. So let's just That a little bit further. Okay, so $5,000 a week. How many people do you have to see how much money do they have to spend with you to earn that? Yeah. So how many people do you have to need to talk to to get three? Yeah, right. So then how are you going to reach nine people in a day? To see me now? Now we're getting to the real part, right? Like, are you putting it on social media? Are you spending time to talk to other people? Like how are you going to get them to one over for you? How does how does 1.8 million people going to know who you are? Right? So they're going to think of you when they want to buy insurance or that you know that like You're credible and not like Thomas, because you want to take business from Thomas because you don't want him to have $200,000. Before you get to 10 those days, you know me. So this is what's powerful, right? Because now you have a plan, right? And you're going to find is like, Okay, well if I need nine, right? How am I going to generate nine? This will make you ask better questions. Not I need nine. When when you get nine can't get nine. Well, if you can't get nine, then you're going to kill your own dream. But if your dream is strong enough, you're going to go, Okay, I'm gonna figure out how to get nine. Maybe it means I hang out the mall all day long. pass out flyers to get my name, whatever it might be. The people who did it, right people go door to door. People pick up the phone cold call. People create websites, funnels, there's tons of ways to get right. Just ask anybody with entrepreneurial blood. There are 1,000,001 ways to get to a person's wallet book. You just have to figure out how to make it work, right. And so it's now Just the law of averages. So then how many hours do you sleep? Right? How many hours does it take for you to go put out an extra blog posts go to an extra meeting to go to a meetup group to do a talk, whatever it might be to generate all this stuff, right? This is how you're going to do it. Right? powerful. Yes. Good. Yeah. Okay, how about you open up a campaign, I would need to do a little bit of research on the startup cost, not. Not only that, but also the radians and also the rent and all those kind of things. Then that will determine how much money I need to save. Okay, so we'll get started. We're just going to make step by step. Okay. So you want to start off with what type of things that are going to go into the business, right? Like the startup costs, so to speak, and then what you are going to sell, right? So where you going to do that? Are you going to look online, what websites are You're going to do or you want to focus on baked goods, are you going to focus on sandwiches are going to focus on soups and stews? Like, you're going to make a plan, right? So just start there, you get you get the first one down, write down the websites that you're going to go to, how many hours a week are you going to dedicate to this particular piece of thing? One hour a week, like hard, like scheduled in, I'm going to dedicate that time. Okay? Even if it's 15 minutes, and you say 15 minutes every day or every Wednesday, I'm going to spend my first 15 minutes of the morning, researching recipes or and then or researching about, like, what ingredients go into it, or like what type of equipment I need. Right? And the idea is, is now you're planning right? Okay, we started off as like, Okay, so let's just say 15 minutes, you can just spend 15 minutes every Wednesday morning. So guess what happens? So you got a cold? What are you going to do? How are you going to do your 15 minutes, you're like dying, right? So where you going to make that up? Right? And so like what I'm trying to get at is is If you make the plans, you make it solid and you make actionable, easy, actionable step instead of just like, Oh, I kind of need to research this. And I kind of need to research that. What happens when you say, it's kind of like, ID, I need to do this, I need to do that. But it seems so big. And then you get paralyzed. It's like when you go to a restaurant, right? And you open up the menu, and there's tons of stuff on the menu, right? And you go, I don't know what I want. And you look in the site, you go like that, and you look at the side of like that, and you get distracted, and you get overwhelmed. And then you go, can you pick for me? Right? Or I'm just going to have with that person has, right, that's what happens. We get paralyzed when we have too many options, right? So the key to the plan is to make it actionable, right? small, small, actual people, bite sized pieces, right? That's why I say if you need to see nine people, how are you going to see nine people are going to carve out an hour of your day every day to make a phone call to go to Meetup group To shake hands with nine people, your goal is to go to a meetup group once a week, or once a day, and you're going to spend an hour and you got to shake hands with nine people. And right, like, you don't have to shake hands on the entire room, just nine, right? And you had an hour to do it, how are you going to do it? Right? You know, that means that you have to make your elevator pitch really, really good. Because you only have a minute to talk to these people while they zoom around the room. What you're doing is is now you kind of put all those pieces together, you just make actual steps one by one. Because as you make those steps and you make this big plan, you know, when you hit the Roadblock, because I found it I already made already anticipated this could happen. So I'm just going to go this route and keep going. Right? It doesn't allow you to stop, right? That's how important is because it's so easy to stop when you get overwhelmed. And it's too big. Right? But I tell everybody the saying is if you want to eat an elephant, you still eat it one bite at a time. Right? You're trying to rip off a whole leg and try to hold it and eat it. still eat one bite at a time. Right? And so our dream is the elephant. Right? And so we just have to figure out how to carve those down into one small bite sized pieces. Okay? And yourself. As I get older, everywhere, I don't have as much power and energy to do so many more than one. So I want to actually leverage the digital platform to be able to expand my business network or the number of clients. So I do know what I really need. I need a website or blog site. But in order to do that, I have to have enough content of topics to be able to keep updating the site or the blog. Okay, so we're going to stop you there. Okay. So this is the fun part. Okay. So you know what you Need, you have a fear of what you need to add to that mix? Right? So guess what happens? Now you're paralyzed. It's too many things on the menu, right? I need to wear your website. Great. Allison need content. Great. I won't start the website because I don't have the content. You see what happens that it just keeps going and going to the bottom of the list because you see it as the elephant. I just don't have time. And everybody still has the same 24 hours a day. So when you do start the website, you just create it, spend a day, roll up your sleeves, do it. Guess what happens when you finish that website? And you go, yep, it's empty. And guess what? You're gonna go better fill it. And you're just going to do one thing to do another, I'm going to do another and they're gonna get like Thomas who can't do any more, and he's going to phone somebody like me, who's going to do it for him. Right? True story. Okay, I spent all of my time give you everything I could possibly give you to be great marketers of your own age. Okay. You're whatever capacity you want to be of, it's free. Okay, I don't charge a nickel for it. Okay, the reason why, because everything I learned, you could learn if you really wanted to, I just had the Express version, because I spent all of my time because it's completely fascinating to me. And I gave him all the tools, and I let him try knowing that there will be a point where he will just give up, because it's just not what he wants to do. And he now sees the value in it. So when I take it over, he'll know what is involved in it. And he'll know how to ask the right questions. And for him, it's a learning experience. Right? And I'd rather him know, rather than him just trusting me to do it, because now that gives him power to ask the better questions. Okay. So my urge to you is, forget about the content. Get the damn website up first, and then start from there. Once the websites up like if you go well, I don't know what I need to go there. Well, you do it once and if it didn't work, You can take it down. That's the cool part about it just like net didn't like that page, that page didn't work, just delete it and start another page. Right? It's fun that way like you. You have time. If time my brand through 360 has gone into 12345 full revisions, in a 20 years cycle, four years, every four years, basically, it's gone through a complete rebrand, recycle, like all new copy, right? lots of time. I'm still here. 20 years, I'm still kicking. But the problem is, is if you keep thinking about it, and you keep thinking the two parts are too much for you to handle. You're not going to do either, right? If you really don't want to deal with the Wednesday, then just pick the content, put it on Instagram. It's quick, easy, whatever it might be. You don't know what people find interesting. People find the weirdest things interesting. And this is where everybody gets caught with social media. They go oh, I don't have an interesting topic. Well, some of the law largest amount of views for YouTube Sadly, a camera that is right beside a person who is studying in a library and people are just watching this person study. Okay? I joke you not million plus views. How is that content? The guy is in their study doesn't say a word to synthesize. The clip is like an hour long, but a million plus views. So you just don't know. But we're in our head saying, I don't know if anybody find it interesting. You don't know what people find interesting. I don't know why people hide like cats jumping around, like in socks and stuff. Very interesting. Right? Like, you just don't know. You just don't understand what goes on. And if you work on just putting the content out there and stop being like, like, Oh, I don't know what to do. Just put it out there. The market will tell you what exactly is worth it or not. You'll get more likes, no likes, whatever might be test stuff. Like kids work. Like pets work doesn't matter, says content. And remember, marketing is not necessarily just about what you do. It's getting attention is sitting in the mall going, Hey, look at me. That's what you're doing. It's just that you're in a digital space. And so what you put pictures of your favorite purse, your favorite shoes, like what you're eating for breakfast, and you just want people to start to notice you. And then once you get into the groove of it, and you start to feel like oh, people like the stuff, toss a few things in that relate to your work. Right? And that's how it builds. Right? That's that's essentially how it is. So hope that brings up something for you. How are you? Gonna make more than three or four cases cuz you got the groceries and stuff to sit in the car and I eat you just go to Thomas's office and ask him for food. Yeah, the freezers full. So you okay? But like so so now now we're going to go so three to four cases how many people you have to meet per month per week, per month okay so where you gonna find 20 in your world currently? Okay. Okay, so in social media how often you posting? Okay, so then how many posts before you think you're going to get somebody who kind of like puts a feeler out there for you. Okay so in order for you to get 20 there's only like 20 work days in a week, right? Or in a month, right? So how many of those are going to have it takes five posts to get one person in the door? You're gonna have to do that times 20. So how many houses you're posting per day in order for you to get that traction? Right? So you're just doing the math backwards, right? And that's just the easier way to do it. Right? That's obviously one avenue. Right? So if you say like, Okay, well, I'm not going to all 20 from the social media aspect of it could do it in half or quarter of it. Right? So you still have to know like, how many posts it takes to convert those people, right? Do you put out ads? How much money are you going to spend on those ads to do it right? And, and that's what you're, what you're going to end up doing is is going to create this plan, right? That allows you to start to piece together what it really takes, right? And then comes the last part is you'll then realize whether or not you have the stomach to go after your dream. Okay. And it's sometimes it's a hard reality, right? Some people just not that you have been Dreams. But you might realize that the enemy goes, I don't have the drive to do it. And that's okay. Because it might just show you that what you're currently doing is not for you. Right. And that if you find something that you really love to do that it could give you the means to do so. Right? So doesn't necessarily have to be here, it could be somewhere else that could be owning a cafe, right? But it's making sure that your drive is really solid. And what it is, is, you know, in, in his world, as a team leader, what he wants is if you guys are going to be here, and you guys have dreams, and this is a vehicle to those dreams, then you need to really look at the hard math of what it takes to get that and what it means that you have to do every day. Because a lot of people wake up, especially when you're, when you're a solo printer or when you have very flexible schedule, is you wake up and you kind of dog it during like you wake up a little bit later cuz you'll be really have a schedule, you don't have to see a client to later. So like, I'm going to talk in a little bit of grocery here, or I'm going to go like get my haircut or like, I'm going to go to a little gardening or whatever, I read a book. And then you do like two hours of work for the day. But the healing, just so much work. But the reality is, you only did two hours of work, but you feel like I did. I did. I did so much. And what it is, is it's going to give you that time to audit is like, if you have time to go watch Game of Thrones or if you have time to go watch the Disney Channel. And you're complaining that you're not making enough contacts, you're not calling enough people or that you're not closing enough sales, then you probably should skip the Disney plus and work on the other stuff doing right. But if you're completely happy with what your life is, and nothing needs to change, then go ahead, watch Disney. Right. Go ahead, go pop bubble tea. A couple of extra days, like going out to restaurants. But if you really want something and you want and you complete it, you don't have time, I bet you if you took a step back, you'd audit that time, right? And for you to reach a goal, like it satisfied for you, it might benefit him to some degree, but he really doesn't give a damn so much because he has his own problems and own goals to go after. Right? But ultimately, he's there as a support group for you. Right? And if you know what you want, he can help you cut the corners to get there a little bit faster, because he's been there and he's done some of that stuff, right? And so you get to use him as a tool. But he can't help you. If he doesn't know what your roadmap is, if you he could tell you how to get to LA but if you want to get to New York, you don't tell him and he just gives you the directions to LA. He go, what the hell, like that doesn't help me. I want to go New York, but he didn't know. Right? So this is why it's really powerful. You can do this every year. You can change it every year. But that tool is powerful because now you know you need to see nine, nine people a week or 20 people a month, whatever that might be. And you go, Well, how am I going to do it? If you can't figure it out, you have other people in this business who have right and or other external like things, you can buy courses you can do, you can talk to other people who do do those things, right. But then now you're going to have real solid tangible ways to propel yourself to that goal. So in the end there it's really about doing right we make that plan and really it's about actually getting off your ass to go out and do it and but the reason why we make the map is so if you run into obstacles you're really not going to have you know much of anything that could stop you. And the only thing that will stop you is really going to be yourself. I always recommend that you share it with somebody you trust one because it makes you have to actually write it and not keep it in your Which is what a lot of people do. I'm guilty of that when I first started doing it, and it wasn't until I really like, wrote it down, that things started to change because I was like, in the car be listened to podcast. I'm like, yeah, you think about this or like audio book and I'm like, Okay, yeah, I thought about it. Okay, cool, Coco. And you just forget. You don't see it. Three, four months later, you hear the things that? Yeah, yeah. thought about it as a holy shit. I thought about that six months ago, but I never wrote it down. So it's just out of out of sight out of mind. Right. So then I was like, You know what, I better write this down because I'm just continually repeating the same stuff over and over again. But I'm not getting anywhere. Right. And that's, it's just the way it happens. So write it down, put it on the vision board, and then share it with somebody, right? Put it up somewhere where somebody can look and go, hey, how's that going? Right? My staff hates me. My staff hates me because I walk by you're like, Hey, I see you. What did you read three books this year? How did that go? I haven't read a book yet. Uh huh. It's September. Hey, you guys. Three months left to read those books. And it's, it's true, it works. Because now somebody's on their ass and they know someone's watching. And guess what? They read the book, right? Or they start the book, right? It's really powerful. You know, at the end of the day, success isn't overnight. It really is an accumulation of small changes, right. And every time that you've identified the new pathway, that's a small change, and you just have to work at it. You just keep chipping away at it. There's going to be times where it's going to be tough. But because you know what it takes, you know that you just have to persevere through it. Right? As you persevere through it. You get it ingrained in your system and it becomes habit, then it doesn't become hard anymore. Then the next thing becomes hard right after you start getting the groove of figuring out how to find nine people every freaking week. And it just comes like clockwork, every Wednesday. How do you see so many people because I don't know this is what I've been doing for the whole like last little while, but you forget how hard it really was when you first started it right? Because it's so natural for you now right? And same with me like people go, Well, how do you do all this marketing stuff is like, it's because I've been doing it over and over and over and over again. And I don't even think about it anymore. Like, it's just a reflex. And then when you go, Oh, it was really hard when I first started, like, I spent hours on the internet hours and books, trying to learn and trying to fail and try to get better at all these things. But then hindsight is 2020. Because like now it just goes like this. And everybody goes, Oh, you're so good at it. Just like financial planners, like, well, how are you so good at like selling like certain pieces of insurance or, like certain policies, there's like, I don't know, somewhere along the way, you find the right story, and it just stuck and it became your sales thing. And then you became really good at it. And now you can say it with your eyes closed. Right? That's what it is. Right? It's just the reflex. So but chipping away and doing small changes incrementally is going to change the trajectory of your entire career. Right. And so at the end, it's just a quote. It's from one of my favorite favorite people, Tony Robbins. It's deciding to commit yourself to long term results, rather than short term fixes is as important as any decision you'll make in your lifetime. Okay, so I hope that you guys take that with you. I hope it was helpful. If you guys want you to connect with me, I'm available on social media, you can follow free of charge for a lot of the stuff on our Instagram because I put it on igtv if you have questions, connect with us, ask us questions. We like to find answers for you if I don't already know them and make more videos make more stuff, okay. For us, we basically we we really work on saving you time and making you money by navigating the difficult world of marketing, which to me really isn't all that difficult. But we want you to focus on what you are good at. Okay. Do you have any questions? That's a good place to start. Forget the websites to start with Instagram. Well, I guess this is more. So I have two questions. Number one is, you know, of course, usually at the beginning of the year, we do this kind of stuff. But let's say mid, middle middle of the year, how would you tell yourself that? I wouldn't even do that I would have it on my board, just like you would, right? And if everybody has it on their board, that is even better, because you guys have Windows is tape it out the window in front of your office, because then everybody sees it. And guess what everybody's like, hey, how is that babbington going right? Like, how are you? Are you going twice a week? Like you said you would on that, like, you know, or have you met nine people this week? What's stopping you? It's really interesting at how much guilt a person gets by hearing it Over and over again. And that is a really big motivator. It really lights a fire under your ass when somebody notices that you've been slacking because you wrote that I'm going to see nine people, and you clearly didn't see nine and everybody's noticing and they just happened to ask, and you're gonna hate me, you should just take it off. Right? But you don't because everybody you know, you took it off because everybody else is posted up there right and keeping it accountable, right? But this is what it is. It's it's keeping everybody else accountable to one another. Because humans in general, not everybody, but a large majority of humans are unable to keep themselves accountable. It's just doesn't happen. It's like, I'm just too tired today. I'm going to skip today. workouts of the first like thing that everybody like, it's the best example everybody goes. New Year. I'm going to go to the gym, I'm going to get fit. And the gym statistics show that everybody does really good for January. February drops in half March is almost back down to the same it was in December. Why? Because everybody goes, I really want to do it. But then everything else gets in the way. And they didn't write it on the board and they didn't put it out. And then nobody helped kept them accountable. Didn't have a workout buddy who made them go because they were, they were there and you didn't show up, you get shit. Like, that's how it happens, right? If you say, I'm going to make this amount of money, and at the end of the year, and you didn't hit it, and you give it everything, and you've knocked off all of those pieces in place. Then at the end of the day, you can go to sleep and say I did everything I could and I didn't hit the target just wasn't my year. Right. But if you looked at it, and you go, there's my target didn't even come close and holy shit. There's a list of stuff I didn't do. Then you don't have anybody else to blame. But you know that you feel guilty that the next year you better start to do those things, right? And it's just steps. It takes a little bit of time. A lot of uncomfortable like conversations. But once you get over that, like it's easy Here. So rather than trying to take it out in the middle of the year, if it sits in the drawer, guess what? Nobody's gonna care. Right? You just don't see it. You don't have it in your brain, right? And rather than put in a words to a vision board, vision boards are way nicer to look at just prettier. Take a picture of Valley, put it up on there, whatever it might be. Whatever turns your crank, right? Just put it there. Take a picture of it, whatever it might be. It's way more powerful. Yeah, you start to develop the real emotion to it. Next question. Do a lot of video content I understand this because your specialties
I understand this because your specialty is on the market and give us like, you know, some tips, let's say, you know, what are some things that we can do to start for us, I guess, I think for anybody who wants to start in social media, and not necessarily not know where, like they want to focus is to start just getting in the habit of posting anything. So if it's your breakfast, your lunch, what you're doing in the moment, and the reason why I say getting into the habit of posting is because a lot of people they just don't post. It's like they take a picture they forget to post because they're busy or whatever or like they're so knee deep in something that they forget to like take a picture right? And then when you stop doing it one time you got it Oh, I forgot today, don't worry about it. And then you forget another day another day and next thing you know you don't post right and then six months later you go shit, I didn't post anything for the last six months, because it just goes by so fast. So I think first get into the habit. Pick One platform, okay? Don't have to. You don't have to be everywhere you get everywhere when you get good at one, right? Pick one platform that you think is interesting to you, whether it's YouTube, LinkedIn, whether it's instagram, tick tock, Snapchat, just pick one. Stick around on it, have some fun with it, learn how to use it like and just start posting stuff, like, start conversations. Okay? The other thing that people forget that it's social media, social being the big part of it, it's not just about you, you're not just beating your chest. It's like, look at me stuff. Look at my stuff. Go look up things that are interesting to you. Lots of things have searched functions, right? It's like, you can go on to Instagram and says, Oh, I like cats, right? Or I like dogs. I like pugs. So I have a bunch of pugs like, like feeds of pugs that show up on my Instagram feed. And I like see really cute picture and I like start conversations like that's a really cool offer that you put on the blog, and you start improving dialogue and that person starts to follow you like it's social. It's like going to A networking function, the more that you interact with other people, the more that people are going to interact with you. And that's where people get lost. People just think I just need to post it. I need to post it. Well, nobody really gives a shit about you, but they give a shit if you give a shit, right? Do you mean? Like, if you go to a conversation, and you're sitting there like feminine and then it and the other guy goes, holy shit, he's gonna shut up. Right? And then you go, that was a lousy conversation because the guy goes, Oh, that was great. I was like, I talked to him about the, the person receiving is like, oh, that guy was dick and just walks off, right? It's the same in social media. If you're on your own feed, and that's you in your conversation all the time. But you don't go to other people. You don't say, Hey, that was really good achievement, or that's a really nice hat, nice hair, right? Or like, I really like your work right? And just continue to be social with those people. Then you missed the idea of social media. You wonder how those people get to millions of hits. It's because they're conversing. Right? It's, it's because they're developing that time and effort. do so. Right? Yeah, some people scheduled time. I mean, at the end of the day, there are examples. I know people who schedule like literally an hour a day to do it like, like they do it at the night like sitting on the toilet. Like that's literally what they do, and why they sit on the toilet for an hour. But besides the point, but they're in the they're in the washroom, and they dedicate their hour to reply to texts like to reply to the stuff on social media, like like post search things that they're interested in. I know people who like on the fly, and it's like, they don't work. And I don't understand that just the same because it's very disruptive. But they're just really good at it. And they just keep going to do things, right. It's really up to you what you find useful, right? At the end of the day, it's just about engaging, right? There's some platforms that are sort of more here in like really immediate, like Twitter's a very immediate platform. It's kind of like a news feed. It happens. It's out. People talk about it and in like 2030 minutes. It's done. Like because it's just so fast, right? Facebook not so much. LinkedIn definitely takes longer for people to really kind of bite into it. YouTube, same Instagram, same like you can put it up and you can wait 24 hours to get like more response and stuff. But like Twitter is like super immediate same with Snapchat, it's like under 24 hours, you got to be like conversing and looking and stuff. Otherwise it just disappears, right? So just pick a platform, the kind of like, if you want to work b2b, LinkedIn is perfect. LinkedIn, you don't have to do much. You don't even have to post honestly, you just look at other people article was like, Oh, that was really good article. Have you considered this? Like, and you just conversing right is like, oh, like, I think this point was great. But here Did you consider this point? And what you're trying to do is not to show that person up is just creating dialogue? The present Oh, I didn't consider that like, Oh, cool. And they're going to go Oh, who's this person? Click? Oh, financial planner. Interesting. Right? That's how it works. Right? So social doesn't necessarily mean that you have to post all that just means the engagement process right. So if For us, what I try to teach you guys is from the social media aspect is, how to conduct yourself, like the right manners to do. And then we can implement all the content for you. But we always tell you, the social part is still you. We don't touch it. Like I don't want to touch it. I tell clients that if you have a person who says I do, like social media management, and I'll do everything for you don't do it. It's a trap. Because what happens is, is that person speaks in their voice, and they don't speak in your voice. They don't, they might not make you look smart. They just kind of go Oh, yeah, nice hat, dude. Right? And that's it. And you're like, I wouldn't ever say dude, or like, like, clearly like bad tasting clothing, but like, that person doesn't care because what they're just thinking is, oh, I engage with this many people, but you would take more care into something, right? So the social part I always say you should keep that in your own pocket, right? So if I like say do a set of posts for for Thomas, I'd like here the post, it's gonna come up if an answer or if a question comes up on it. You have Answer it, not me. I shouldn't be the one to answer it. But if the content is really interesting, I go, Hmm, that's an interesting question. I'm going to use that for another video another day or another pieces like, Oh, you should make a video answer and do that, right? Because it'll answer the question. So we, my management is more like curating the content to see how I can make new content. But all the actual physical responses should always be right. Yeah. Any other questions? It's an open book you get like a free like cmo and inside your brain right now. So like, like, take advantage of it. You get you get your q&a. Yeah. If you have any burning questions related to marketing, business process, whatever, like this will be your one chance to really get a real handle on it without having to pay a dime. Unless you hang out on the Instagram feed and ask questions. Yeah. Just want to pause because that's being judged for not posting content that's not related to the business. So from your point of view doesn't have to be related to the business you care about that person. Does. Yeah. Does it matter? Does their opinion matter to you? Yeah, so then yes. No, it doesn't matter. Like, like, yeah, if it's your boss and they don't think it's appropriate, like, here, here's, here's the the short of it. It's, I would believe that most people have a very good litmus test about what they're comfortable posting about their life. And the funny part about social media is people are curious. The thing that management typically gets wrong or people who are in older, more hierarchical structure is that they see social media as a nation. Me platform, it's like, look at my stuff. And I don't really give a shit about anybody else. But I want you to look at my stuff. They, they forget that the part of social is actually to be engaging in one another. So sure, you actually don't have to post as much as you think. But you should interact, right? spend the time to interact. So if you say, I don't have enough content for every day, then I'll post every day, but respond and look up stuff and communicate with people every single day. And guess what? By doing that, you're going to start to think of content, you're gonna say, oh, that'd be really cool. Or like, Hey, that was really useful. I'm going to post my version, right? And it's could be like, you saw an inspiration. Hearing goes, Hey, I saw an inspiration on so and so. And I thought, I'm going to add to that, rightly, I'm just going to add my two bits to whatever that thing. You do two things. One, you gave that person notoriety, that person goes, Oh, thanks. Hey, who are you? And guess what? They're going to go, huh? I'm gonna follow you because that was a good shout out and like, and your point was valid, right? So it's just as much as probably Right to somebody else's thing. That could work too. Right? You can have it, not necessarily about your daily stuff, right? Just things that are important to you, right? Everybody thinks is like, I'm a financial planner actually talked about rsps today. And he'll kind of know, he hasn't I haven't told him out right yet, but I'm going to tell you now, is that what you think you think as content is going to be useful, may not necessarily be useful. And there are lots of tools that we use on the web in order for you to curate that. But we're going to spend the time looking at the people who have asked you questions, because I've looked at a bunch of this stuff. And they've asked questions, and there's no answer. And that's the problem. Because now they go, Well, fuck, you didn't have the time to answer my one question online. Guess what? Why? Because you were just too busy just posting your stuff. Right? But your people want to hear from you. Every single post that I've got every single response to that yet, I have an answer. Every single one. Right. And that's how important is And guess what, my engagement rate is high, higher than a lot of people with millions of views. And the reason why is because I can engage in them. And so don't get caught up in the numbers don't get caught up in like you need millions or hundreds of thousands of people. You as a business really realistically need 1000 people who really, really, really, really, really, really, really love you. We love your brand love the way you do things just are your biggest thing. biggest fan, if you wrote a book, they'd be the first one in line to buy it. That's what you should work on getting your first thousand. By the process of you making 1000 people who absolutely love your business, you're going to amass more than that in your social media and or business presence. Right? And so it's about taking the time to make a person feel valued, because attention in our world comes at a very high price. You're asking a person to take a minute out of their day or like 30 seconds out of the day to look at your content. So a either be really fucking good Where they really had to fucking like you, right? That's pretty much it, right? Like you wouldn't even give to two seconds to a bum was on the street. Right? That's the thing is, is that we're the bums in social media, right? And we're just asking people to look at me, give me the 20 cents. Can you spare quarter is what we're asking when we put out our social media stuff. And guess what? Nobody wants to fucking pay attention to you. Because a it was either interesting enough, or you aren't important enough for them to give a damn about you. Right? I don't get into the thing where somebody said like 1000 likes because that person could have easily bought them. You buy them on eBay, you can buy them on Upwork you can buy them on fiber, right? You can buy people buy likes, you can buy, buy comments, right? But you really want is the engagement piece and that engagement piece is valuable, is way more way more valuable than any amount of likes you have any other questions? So search engine optimization SEO is how you curate a websites are curate the content that you have on the web to rank higher when somebody searches for financial planner, Vancouver. So sometimes they use like keywords in the copy. So like the US financial planner Vancouver within like the written context so that when a person goes and goes on Google's and says, I want to look for a financial advisor that the people who have the most identifiable keywords in their website show up first. So some people can pay to get to the top. And some people do it organically, right? So we've all seen the ones that are like on Google and the first two or three on the boxes that those guys paid for it. Right, those guys paid to get their their search engine like ranking up right then the guys sort of like just underneath those boxes. And those guys are organic. That means this there's something on their website that has clickable material that enough people have looked at it found it useful, spent enough time on it and Google says this one might be relevant to what you're looking for. Right? So that's how it works. So part of it is making sure you have enough copy on it. Sometimes it's a blog article, whatever it might be that sort of related to that. Yeah. reposting on Instagram is ok. But more so you should be reposting with a little bit of information or a little bit of add on from yourself. Right. Not just reposting just because like it's easy. But reposting because you either thought it was valuable. But that person just sees it repost it, but he doesn't know what you thought about it. Right. She's like, reposes, like that was a really awesome like thing. I think people should check it out. Or I've totally eaten this cookie here. Like it's super amazing. You guys should try it right? Like when you add value to it, right? Even if a person post something, a basketball shot or hockey shot and it goes in it's really neat goals. When you repost whatever you saw, you go, Hey, that was really good. I was at the game, like the crowd was like cheering people just it's just an engagement piece and they kind of goes, Oh, like, he's interested in my stuff, right? And that's where happens, right? And it doesn't happen all like right away. It just slowly kind of creeps up. And the next thing you know, you do that consistently for over a year. And you're going to find it changes. meteoric Lee. Yeah. Yeah. Personal pictures, Instagram pictures, but posting with ideas with your pictures versus something that's like a person's profile picture. How do they see the one that's in front of you? That's one of mine. And I post them all the time. The green Kate's great success. You can find quotes inspire you. And then in the comments, you can write things about why you that inspires you, right? People, people don't think that people read the comments. Actually, a lot of people read the comments, I read almost all those comments like I read, when somebody posts a picture of something, I go, oh, cool, what's that about? Not actually read them, right? People forget that some people just post pictures, but when you post engaging content, so like in a post like that, I would say, so this is one of my favorite people. Like, this is why that quote is inspiring to me. Here's a part of my story that relates to that. And then I'll ask other people like, what about you share a story with me? Right? Like, I want to know a little bit more about what you are right? And I'm not expecting like tons of people to hit I want one or two. Because remember, we're only after the first thousand right? So if you expect like all 800 of your followers to like respond, like it's not going to happen, right? So if you got one the response, treat that person like gold like it's like, thank you so much for responding. Like that is a really great story. Don't be like her cool story and then not respond because that person gave you some time out of their thing and says like, and your thank you was crickets. Right and that's not going to serve them any well and guess what? They're just going to unfollow you or the next time you posted just like well fuck he doesn't care anyways. Any other questions? Go ahead. No difference. tv. No, Instagram TV is just another platform. It's kind of working the way as social medias version of Netflix. So you can just find a topic that you like, and you can watch a program like some people treat it like like literally like a talk show, which is cool. You can learn lots of stuff on it, but then some people just treat it like hey, look where I'm at today and it's like, you know, igtv or is great for content that's over a minute. Anything under a minute then it's probably stays on. story on your post is probably more relevant by once you get to content that's beyond a minute, then igtv is a non interrupting platform. So they'll, they'll, you'll be able to watch the whole thing. Instead of whereas, like, Instagram stories, if you put like a two minute piece, it keeps chucking it up in 32nd bites, which is really fucking annoying. Like, like, I just get really annoyed when I watch a video like that. Why don't you just put on a TV, right? It's like, so, so disruptive to watch, and then cut and cut, and then cut, like, Fuck, I'm just, like, turn it off, right? Or put it on a post, right? Where it's like it sits there for just under a minute. And I can watch the whole thing, right. But if it's beyond a minute, ittv is probably a better platform. Yeah. YouTube is extremely long format, very big search engine. So I mean, you can put whatever you put on igtv on to YouTube. audiences are sort of the same. It's also sort of different. I like YouTube. I think a lot of people go there to like us as a search engine. Right, whereas Instagram TV is kind of more like still entertainment or edutainment, right. Not, not like super, super long. I don't I think I think the most sort of like successful ones probably have around like the 1015 minute mark, whereas YouTube can be like 30 minutes and above right like igtv just not going to hold your phone for that long, right? Like, the content has got to be pretty good. But I think it's edutainment or, or entertainment, like HGTV works out really good, then YouTube is just one of the biggest search engines you can't search really, like I can't go financial planner, Vancouver on Instagram, it just doesn't work as well as like something on YouTube where you could put all that content and you can put in the captions and you can put into the description and and that YouTube and Google will crawl the living shit out of it. And it will show up in the first few boxes. Right? So that's where the advantage plays, right? But like, Don't expect that you're going to be like this 3 million viewer person right away because now the algorithm has changed so much that new people entering the Base don't really have the same fighting chance. So you still have to be really good or people really got to like you. And or you're talking about relevant things that people are searching about, right? And what everybody does dot for some reason understand is that every platform, whether it's Facebook or YouTube, rewards engagement, and the reason why some people are just better than others is because they are engaging the key people for longer the key people commenting, like, all YouTube, like it's not super smart. It just goes, are people clicking on it? Yes. Are people commenting on it? Yes. Are people liking it? Yes. Good. I'm going to make it rank higher, because obviously it seems like interesting content. So people put things on YouTube, but then they don't promote it. They don't tell their friends to click on it. And they don't like because they're ashamed or they feel like this weird like thing. Like they feel reserved about it. So they don't post it anywhere. And they go well, why is nobody cuz nobody fucking knows about you. Right? Like That's the thing. So and so what what does YouTube do? They just goes up? Well, nobody clicked on it. And he's obviously not promoting it. So why should I? Right? You guilt them into it, you guilt them into it. Remember, the end of the day, every business is the same. And if you if you can understand this fundamental principle, whether you're going to be a cafe owner or financial planner, you as a merchant, are going to save somebody time, or you're going to save somebody's money, because those are the two most critical assets that person has. So you have to show them without a reasonable doubt that you can either save them time, or you can save them money. So in my world, I can save them both time and or money. Right, I can generate him money, and I can save him time by taking the stuff that he already tried to do and realize that it took four hours of his day and it would be easier if I came in for one An hour of his day, and then go and produce all the things that took him four hours to do. And he had to pay money. But he knew that that money that he paid, came back twice over. So he just signed the check every week, because $500 brings him 1000. Right? Like, that's the that's the math, right? Like, because the long term game is, if I can't do that for him, then he's going to say, Well, I can't afford you. And guess what you're not going to be so you lose the game, whether you're a financial planner, who they realized that like, their their financial instruments are not rising, they're not gaining money, guess what they're going to find another financial advisor, right? So either your be the real, really good at what you do. And you tell and you show those people like through actions, that that's what it is. So in social media, it's showing your expertise. It's not telling them your expertise, it's showing them by responding to comments in a very thoughtful manner, right? By writing articles or writing responses to articles that consider those things right? That's not my specialty. So as a person who Going to help them. I'm going to go, Hey, like we talked about this last time. Lots of people have questions about it, can we make another art like, piece of that the links to it right? And then I can transcribe that into another piece and another piece and I make it prolific, right? So I make it so that anybody who searches this one term shows up a video of article, a picture, whatever it might be on the internet. And that's the power, right? Is that, like, we don't know what's going to be successful until you post it. And then you see what the engagement is. And then you tweak it, right? And that's the power of it, right? So remember, it's not about how you can convert if you already trying to think about how to convert a person, you're missing the point. It's the same as when you're trying to do sales in your own business. As a merchant, you don't have to sell it's not if you don't need to sell anybody if you can show them without a without any doubt whether you save them time, we save the money. And those are the two things that people do, right like people buy flowers. Why? Because it saves you a heck of a lot of time being yelled at. Right? Right? cost you a little bit money, but the peace of mind of not having your wife or your girlfriend pissed off at you for the next three weeks, because you didn't buy something or you forgot their birthday or you forgot to get, like, that's where you buy it, right? You buy a car, right? Because it, it doesn't necessarily it might save you time from place to place. But it sort of it sort of in a way sort of saves you money because people view you if you buy a Porsche, right? People people see you differently, right? He could drive a Honda Civic. And as much as we'd say, like, oh, it doesn't really matter. It's a car. It matters because if you rolled up in a civic, and somebody is like, oh, okay, you just like in a civic, like, you know, but he rose up in a Porsche. Porsche, like, like, treats them different, right? But then that just comes down to who you are as a person, right? Like, I could give a rat's ass about driving a really nice car, right? And that's just me personally so like, not everybody is going to be like me, who really just doesn't give a fuck about anything, I would just rather be genuinely there to help a person. And if that person can't see how much I want to help them, then they're just missing and therefore I don't care. Right? They're just not going to be that thousand people that I can affect and I can help them do something together. Right? That makes everybody happy. Right? Yeah. So at that time we as as I hate, you know, then he will come to you, for example, it's like, oh, by the way, people will come in. Yeah, because they feel that you've given them value, right? You've you've saved them time or money or done something that is given you've given a value proposition, right is a trade in value no matter what it is that you're looking at, right. So like you said, like, I could be helping all sorts of people like doing all this. One day we say, Oh, I have a book. Right? It'd be really cool if you guys wouldn't want to buy the book, right? And of course, you're like, Oh, yeah, like this, provided that the book has relevant content, and that you found it valuable. And you saw the other stuff that we did was valuable. Or I did a seminar and you found that valuable your head, maybe that book is worth picking up, where it's like, maybe you don't want to buy the book, as you already understand what's in it. But you say, Hey, I have a friend who could use this book is like, they suck. And they could use some more information and you share my book, right? Like, that's where the value prop is, right? It's like, but for me, it's the give, because everything I know about social media, you could learn it. Like, just like using a spoon. Somebody taught you, your mom taught you. Right? And so like it's funny, like, here's the here's a really interesting, interesting, sort of play on it. So your mom taught you use the knife, fork and spoon. And then one day your mom asks you can you can you teach her how to like type in an email Eagle? Right? Guess what? You're being a dick face because she talks taught you how to use a spoon and fork and she didn't go. Like why don't you know how to use it right? And then you turn around you're like, oh, like, like, you see how and then your mom goes, and then you feel bad and they don't want to talk to you because they feel like the little the butter, right? Because they thought they brought you value. Like, you know, you now know how to eat with a fork and knife and they're just asking to learn something new. Right? And in the social space, it's the same, it's like, you want to provide value to those people who don't know what you know, right? And if you brush them off by not answering them or like putting them down or being a real dickface on social media, which can happen, then you can expect them to be your greatest fans. Right? Yeah. dainius questions, by the way. No, Going once, going twice. 10 Thank you. So just quickly, just want to wrap up. So thank you. Justin and no free radically actually I just had to come here to talk for 30 minutes because his time is very valuable as well too but I know expected he already he will be talking for at least an hour and a half to two hours because he likes talking and most important part is because when he sees a question and he wants to come in and help and stuff do I pretty much met Justin probably how I got the status like two years ago. My presence was doing okay, but it was like, you know, I know it's kind of a level playing and that's why I decided to take some social media pictures. And that's how I guess that as a Hey, you know what, I got a Porsche or take some pictures how much is that? And he asked me so many other questions. Back then it was like wait a minute, before you take the picture. Do these kind of stuff first and first I was like, oh man, like you know, I remember the four pillars of the why, you know developing your own brand and stuff too. And there's tons of questions that I don't know how to answer this because I fought this irrelevant to me. I father's Okay, even if I don't know the answers, I can still make money. Alright, but turns out that, you know, every day or every month when I go back into it, more digging more stuff going back to the wind stuff. And surprisingly, the business actually does become better. And more importantly, I do feel more happier compared to last year, last year's last two years I was in stress mode. This year I make more money, I actually have more work to do. But do you feel I'm happier because I got stuff to do. So my advice to you I mean, if you're stuck, maybe I can help you. But please talk to Justin. I mean, Justin is actually more come to talk to you one on one. And I actually got someone's permission. So actually, Ben actually talked to Justin as well, too. And he actually had a game up front, just really helpful. So if you think you have personal or business inquiries that you don't feel like talk to any one of us, please talk to this guy, and I'm sure he's more than happy. Very helpful. We, there's an aspect of it, I mean, you can ask him in terms of understanding sort of where a lot of your problems live both in business and your personal, you'll find this a lot of overlap. And part of it is because if you don't understand your own wise and brand relate to you, because you guys are technically your own entrepreneurial spirit. Whereas like, some people create an entity, because you guys are the real core of it, your personal and your business stuff is really quite much the same. So you'll find some of your personal struggles actually are related to the same things that you struggle with in business. And so when we go through that coaching process, that's where you've discovered that and you kind of go, Oh, so this is why you like, you know, whatever pissed off at my, my, my boyfriend, husband, wife, because they say X, Y or Z. It's because it actually encroaches on a brand value that you might already have that you might not recognize, but There's something a very visceral, very true like, like force inside you like a moral compass. And, and when you identify that you realize that Oh, you can use that to your advantage in the business side of things too. So yeah. You become a better person. Yeah. If you I think if you give without expectations and you are generally, like keen about what it is that you do, money comes I think like you can be great musician and money comes like starving artists is only because the starving artist is looking for money. Right? And the starving art like there are artists around the world who make millions of dollars because they just do what they love and they didn't think about anything else. They think about selling it in a gallery or whatever, they just continue to do it and they just continue to share it right. So the same in your world, as financial planners, share what you know, don't just think about it because be honest with you. If you think that's like You're going to share all your secrets, pretty sure that the thousands and thousands of financial planners here and around the world all have the same fucking information. And it's just now everybody's like, I don't want to be the one to put it out there. Because what if I'm wrong? So what if you're wrong? If you're wrong, then you can go and fix it, right? Like, you just have to balance whatever your, your parent company has as a mandate that you cannot talk about. But you could talk about other things that are related to it, right? Like they're just some hard things like you can't like state these facts like like, that's illegal, but they're things that you could look up on the Canadian websites and statistics, those things are free for all you can totally use those things is like, you know, whatever. 30% of Canadians don't have enough savings for retirement. Here's the source like this is what I think about it and here's one of the reasons why right? Like not everybody's going to be the same boat like to put your disclaimer is like everybody says cases different. But here's a here's a possibility. If you have this or you know somebody who's in this, but come and talk to me like For something more refined, but this is just a blanket answer. Yeah. Oh, no Candy, candy, candy. You my kid. All right. Thank you. Thank you. No problem. Thanks, guys. Welcome. So, take two minutes if you have something to say
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