WHAT TO LOOK FOR IN AN EVENT PHOTOGRAPHER

Updated: Aug 12, 2019



Whether it’s capturing a big celebration, an anniversary, or a birthday, hiring the right event photographer is extremely important. An event photographer can not only take beautiful pictures but can be a partner in your marketing, HR, and even sales efforts. Working with the right photographer will also allow you to stretch your budget. Often times working with an inexpensive option costs you the most.


Here are a couple of things that will help you find the right photographer and capture those events perfectly.


1. Do Your Research

Ask friends and family for referrals and good references. Word of mouth is still be one of the best ways to find some of the best professional photographers in Metro Vancouver. But don’t just rely on word of mouth alone, ask the photographer for testimonials from past clients. Lastly look at Yelp and Google reviews.


At Three Sixty Media, you’ll find all of our customers are incredibly satisfied with the service we have given them. With over 30 Google reviews, we have a 4.9 average and plenty of testimonials to share with you.


2. Decide On Your Photographic Style.

Great event photographers can shoot in many styles. You should sit down with your photographer, look over their portfolio and decide what type of photographs you want. Depending on what type of event you’ve put together you might want a dark and sleek look for a black and white event or a bright and happy feel for a garden party. Deciding on photographic style is a collaborative event; a good photographer should be able to give you suggestions on how you can carry out your vision.


3. What Are You Using The Photographs For?

If you want the photographs for marketing purposes – social media, website, or pamphlets for example – then you will need to capture certain shots. Each asset requires something a little different – a different aspect ratio or a different look. If you’re a facilitator or speaker, you might want a photograph of you talking in front of a crowd. You should think about what type of photographs you need and what you want to achieve with them.


At Three Sixty Media we specialize in strategizing with our clients to not only achieve the photographs you want, but to discover the bigger picture and offer suggestions. We take a look at your overall brand and discuss where we can fit in and how we can add value above and beyond just snapping a photograph.


4. Ask Lots Of Questions

When you meet with your photographer, don’t be shy to ask some tough questions. Ask about their experience and what type of equipment they will be bringing. Many events take place in low-light spaces like theaters or conference rooms, and not all photographers have the knowledge or equipment to deal with this type of environment.


You can also if they belong to any photographer associations. We are part of the Wedding and Portrait Photographers International (WPPI), an association for photographers and filmmakers.


And lastly but most importantly, ask any questions you may have about payment schedules, cancellation policies, rescheduling and refunds of retainers. It’s no fun to be surprised about some extra billing you didn’t expect.


Conclusion

Photographing events can be a real challenge and you shouldn’t just find an amateur or someone who likes to post on Instagram. We recommend finding a photographer who is organized, prepared and experienced. Someone who can not only make your event the most talked about at your office or among your friends, but someone can help promote and market your event.


Contact Three Sixty Media today to get a quote for a photographer for your next event.

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